May 14, 2021


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Rules for leading in logo design?

Hello. I’m making this post as this is an issue that has popped up a few times when designing logos. Say for instance I’m designing a logo in which the text I need to include is quite long for just one line, I’ll usually break it up into two (or perhaps three) lines. But often I find myself wasting a lot of time trying to determine the ideal leading between the different lines, and so I’m wondering if there are any golden rules to follow in situations like this?

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