October 16, 2021

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Google Shopping Ads Not Spending Budget [Manual CPC]

Hey guys,

I was having some trouble with a manual CPC shopping campaign and thought I would share how I fixed it as I noticed a few questions about it but no definitive answers were given.

If you have set your CPC to manual and google is not spending your budget check your CPC within the “Campaign > Campaign Ad Group > Product Groups tab”.

I had my CPC set to $1.50 within the “Campaign > Campaign Ad Group” section by setting it at the top of the page (top arrow) but my CPC within the “Campaign > Campaign Ad Group > Product Groups tab” was set to $0.10 (bottom arrow).

For whatever reason when you change the CPC at the top of the page and save it, it doesn’t apply the new CPC to the product group.

After changing the CPC in the product group tab clicks/impressions have significantly increased along with the consumption of the budget.

I hope this helps!

submitted by /u/Harwoods_Lawn_Care
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